I design for people, not personas.

With 4 years across startups and enterprises, I turn messy, complex problems into experiences that feel obvious by starting with the human behind the screen, not the feature brief.

Let's Talk

Let's talk

This is Preethi

Designing Across Startups, Enterprises & Academia

Onecart

(2025 - 2026)

At Onecart I work at startup speed — designing mobile-first buying and selling flows, running rapid prototypes with real users, and translating messy business priorities into clean, friction-free checkout experiences. It's taught me to make good decisions fast and defend them clearly.

Reduced potential checkout drop-offs through redesigned discovery & cart flows

Infosys

(2023 - 2025)

Designed at scale for global clients — navigating cross-functional teams, aligning stakeholders across time zones, and shipping accessible digital experiences with high production quality. This is where accessibility stopped being a checklist and became how I think.

Established accessibility-first design standards adopted across two client products

Softobiz Technologies

(2022 - 2023)

Worked closely with developers and product owners to turn business requirements into usable, intuitive interfaces — building my fundamentals in research-informed wireframing, user flows, and prototype handoffs that devs could actually build from.

Delivered end-to-end designs for 3+ internal tools and client-facing products

NISI Technologies

(2021 - 2022)

Led the end-to-end design of an internal HR platform — my first taste of true ownership. From stakeholder interviews to final handoff, this role built the empathy and problem-solving instincts that have shaped everything since.

Owned full design lifecycle: research, wireframes, prototypes & stakeholder sign-off

I design for people, not personas.

With 4 years across startups and enterprises, I turn messy, complex problems into experiences that feel obvious by starting with the human behind the screen, not the feature brief.

Let's Talk

Let's talk

This is Preethi

Designing Across Startups, Enterprises & Academia

Onecart

(2025 - 2026)

At Onecart I work at startup speed — designing mobile-first buying and selling flows, running rapid prototypes with real users, and translating messy business priorities into clean, friction-free checkout experiences. It's taught me to make good decisions fast and defend them clearly.

Reduced potential checkout drop-offs through redesigned discovery & cart flows

Infosys

(2023 - 2025)

Designed at scale for global clients — navigating cross-functional teams, aligning stakeholders across time zones, and shipping accessible digital experiences with high production quality. This is where accessibility stopped being a checklist and became how I think.

Established accessibility-first design standards adopted across two client products

Softobiz Technologies

(2022 - 2023)

Worked closely with developers and product owners to turn business requirements into usable, intuitive interfaces — building my fundamentals in research-informed wireframing, user flows, and prototype handoffs that devs could actually build from.

Delivered end-to-end designs for 3+ internal tools and client-facing products

NISI Technologies

(2021 - 2022)

Led the end-to-end design of an internal HR platform — my first taste of true ownership. From stakeholder interviews to final handoff, this role built the empathy and problem-solving instincts that have shaped everything since.

Owned full design lifecycle: research, wireframes, prototypes & stakeholder sign-off

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